About Experian Marketing Services

We know in an increasingly complex and competitive marketing landscape, the ability to target your marketing efforts is vital. Experian has the solutions, tools and expertise to help you confidently navigate the landscape. We’ll show you how to leverage the advantages of our targeted marketing solutions. We partner with our clients. We give them solutions for reaching the right consumers with the right message through the right channel at the right time. We remove the guesswork so our clients’ multi channel communications are highly targeted, successful and maximize marketing ROI. 

From research through execution, Experian delivers accurate insights throughout each phase of your project. We offer solutions to a variety of global industries. Experian Marketing Services group includes:

Research Services

Research is the foundation for key marketing and planning decisions. Target profiling, campaign development and media mix decisions are all based on insight and data. Our easy-to-use, accurate data and insight helps our clients develop highly effective marketing efforts. Syndicated research, custom online and offline research and behavioral integration are just a few of the services we provide through Research Services.

To learn more, select one of the links below:

Simmons | Vente

Marketing Services

We can help you clearly understand the purchasing patterns of your target consumers. Our data solutions are the most comprehensive and easy-to-use sources in the industry. Combined with expert consultation and insight, we help our clients improve the effectiveness of their marketing tactics. Marketing Services is supplemented by the Quick Address software from QAS.

To learn more, select one of the links below:

Marketing Services | QAS

Digital Services

We can help you execute your direct marketing campaigns most effectively through online data integration, campaign management, email deployment and Web analytics. Our solutions help businesses deploy their messages with unmatched tracking and measurement.

To learn more, select one of the links below:

CheetahMail | Site Clarity

Advanced Advertising Solutions

We know insight into the media preferences of each target segment and the ability to deliver personalized messages is vital to your campaigns. Our solutions help marketers reach customers in the midst of constantly expanding channels, taking direct marketing to a new level with hyper-targeted, multimedia campaign planning, deployment and analytics. Our addressable media consultants work with advertisers, agencies and media to deliver customized and measurable solutions.  We’re continually discovering ways to bring targeted marketing to newly addressable channels like cable TV, Internet, magazines and newspapers. By combining research with household information, our clients target messages through these channels to the smallest possible geography available.

To learn more, visit Advanced Advertising Solutions. 

Business Strategies

We know marketing expenditures are closely watched, and you’re accountable. Our marketing solutions and consultants help you successfully use our data and move through each project phase – strategic analysis, segmentation and campaign optimization. We also develop multichannel analytics specifically designed to deliver the most powerful solutions to the challenges facing your industry.  

Global Capabilities

To learn more about our global offerings, visit the Experian Marketing Services UK website.