We Know...

Web Media Proves Itself

Web media is the dominant at-work media and #2 in-home for consumers.

Ranked #1 as daytime medium.

Web media added the most incremental viewers.

Morning reach jumped from 44% (TV alone) to 62% by adding web media.

Newspaper + web reach was 44% vs. 17% newspapers alone in the morning daypart.

Web households
spend more.

Web dominant retail spending households averaged $26, 450 vs. $21,401 in TV alone households.

Only 8% of advertising dollars today go to the Internet.

(Source: Ball Sate University for Media Design, 6/06)

We know that reaching your target customers with advertising messages they find relevant is critical to insuring your campaign’s success. A single message through one advertising medium no longer ensures understanding. Our solutions are developed to help you reach the right customers with the right message at the right time through the media channels they use most. You can be confident that you are reaching your target customers with more relevant advertising and less waste.

Advanced Advertising Solutions

Having insight into your target customers’ media preferences and the ability to reach these customers in a cost-effective manner make up the foundation of an effective campaign. Our solutions help media, advertisers and agencies reach customers in the midst of emerging platforms. We are driving innovation to deliver addressable advertising to digital media, including cable TV, internet and wireless, as well as traditional media of magazines, direct mail and newspapers.

We can help you strategically and confidently plan media campaigns by employing household-level consumer data and our analytical expertise to help you deliver addressable advertising. Read Addressable media: A new science to marketing.

Ad IQ^SM

Precise targeting and the ability to deliver relevant advertising at the household level are capabilities that can define the success of a campaign. Ad IQ^SM offers a proprietary process to help deliver advertising that is relevant, securely distributed and optimally executed at the household level.

• Identify and differentiate households that meet your target market segments
• Integrate household-level customer data and key marketing data without compromising consumer privacy
• Deliver relevant advertising at a household level through the media they already rely on
• Forecast reach and campaign ROI with more precise individual and aggregate household-targeting capabilities

Download a PDF of the Ad IQ^SM product sheet.

Intelligent media spending solution

We know how important it is to intelligently manage your media budget. Our solution enhances the intelligence behind media spending decisions for our clients. We can provide you the level and breadth of insight you need to deliver the right message to the right person at the right time.

Media IQ^SM

Targeting the right consumer at the right time across all media can be difficult. Our solution gives you access to all our Marketing Solutions data to help you not only understand the optimal audience to target, but also how to most effectively reach them.

Media IQ^SM can help you achieve media mix optimization and maintain your strategic message across all media channels for a consistent, highly effective campaign.

We provide insight to define your target consumer and create index reports, charts, graphs and maps providing visibility into your target market across multiple dimensions.

• Strategically plan multi-media campaigns knowing how best to distribute your media budget
• Target consumers across media using a centralized, media-neutral approach
• Enhance media planning capabilities by strategically identifying target markets

Download a PDF of the Media IQ^SM product sheet.

To learn more, visit Multichannel Communication capabilities.

Interested in learning more about Advanced Advertising Solutions? Click here to contact us.