Data supression: Limit unwanted records; maximize returns
Adding suppression to the process removes the records of non-responding individuals, helping you reduce postal costs to optimize your mailing by marketing only to suitable prospects.
Experian® can suppress records based on data you supply, such as customers who haven't paid for past orders or customers who have already received a similar mailing.
Our rich data banks help complete your consumer picture by appending missing information for a deeper understanding of your target. These services help more than 1,000 leading direct marketers realize significant savings.
"We have been doing business with Experian for 11 years and recognize the importance of who is doing the work, their attitude and knowledge. Our Experian team realizes what's important to our business and anticipates our needs. There is a high focus on quality and on-time delivery. There is value added in the expertise they offer ... they 'get it.' Good retention and seamless staff transitions give us comfort. We are confident that our feedback is taken seriously."
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