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Industry Reports

Listen to the March 2008 PostCom Postal Podcast

Join PostCom President Gene Del Polito and Experian Postal Affairs Vice President Steve Lopez in a discussion of the issues surrounding the preparation and entry of tabbed booklets (AKA slim-jims) and other similarly prepared materials for letter-mail automation rates.
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Green Marketing: Leveraging Customer Data to Reduce Direct Mail Waste

Receive a complimentary copy!
Click here for the latest report on Green Marketing from Aberdeen Group sponsored by QAS, an Experian company. This report benchmarks how customer data integration can reduce direct mail waste and your environmental footprint.

Email & Integrated Marketing

JupiterResearch
Today's customer expects email communications from the brands they know and trust to be relevant to them. Treat them like other customers and you risk losing them entirely.

Fortunately, the technology available to marketers makes it easy to understand customers at the most granular level. By integrating your email marketing programs with other data sources you'll achieve the level of relevance your customers expect and build loyalty and ROI all at the same time.

Learn how CheetahMail helps marketers be relevant by reading our free research report conducted by JupiterResearch.
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Getting Credit For Service

November 2006 – Heidi B. Haupt, Experian
The attached article, authored by Heidi Haupt in our Service Delivery team, was recently featured in the November issue of Quality Progress magazine. Quality Progress is the monthly publication of the American Society for Quality. It is distributed to its more than 100,000 individual and organizational members who represent the world's leading authorities on quality.

This article is a great means of reinforcing Experian Marketing Services’ commitment to delivering its services and solutions to its clients through the use of the highest standards possible. Our recognition in this publication places Experian Marketing Services in the same company as market leading companies in a variety of verticals who are also dedicated to quality through ISO 9001:2000 certification, a select group of which are service-oriented.
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Customer Intelligence Management
Benchmark Report – Converting Data to Profits

December 2005 – The Aberdeen Group
Turn data into profits. Get the latest benchmark study on
customer information management.
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