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Marketing Resources & Tools

The small-business owner

An in-depth B2B marketing study of owners of multiple small businesses
The latest marketing study from Experian Marketing Information Services reveals unique characteristics of small business owners–sole business owners and multi-business owners–as compared to the national averages for consumers.
 

Discover the missing link

The value of identifying business owners with multiple locations
Uncover the value in identifying business owners that have multiple locations and learn what marketing strategies are most effective.
 

Time to make a plan

Three ways to reduce postage costs for your catalog mailings
Listen to our podcast about the recent postage increase and how to manage the effect on your business.
 

Build your marketing return on investment up to +37 percent

Make every dollar count by building your MROI with household segmentation and insight

(You must have WebEx's media player installed in order to view this Webinar. Click here to download the media player from WebEx's Web site.)
 

Marketing ROI Meets Its Match

Next Generation Segmentation and Targeting Tools, recorded on November 8, 2006
Increase your MROI by leveraging the latest in segmentation and targeting
 

Multichannel Merchant Webinar Sessions

Engineering Loyalty: Your roadmap to customer-centric retail marketing
Part 1: Building your foundation for knowledge
Part 2: Optimizing your efforts for loyalty