Home >
Services by need >
Location intelligence
|
Customer acquisition
Customer growth
Customer retention
Marketing ROI
Marketing strategy
Media mix planning
Location intelligence
B2B marketing
| |
By evaluating market factors that can influence store performance, Experian can help you to determine who your existing clients are, what they look like, the best way to reach them and where to find them in the greatest concentrations in existing and new markets. We understand consumers conditions to help you find the right market and rank conditions to understand if product mix or marketing approach needs to be modified. We provide our clients with the insight into new and existing markets so that they can make the best strategic decisions for their business and adjust store sales staffing to improve sales conversion. Combining our rich consumer and commercial data, expert analytics and powerful visualization tools, we enable the communication of deep customer insight to improve your location intelligence initiatives.
How do we help?
- Understand not just "who" consumers are but also "where" they are and the influence of local areas
- Provide customer and prospect profiling for targeting media and advertising campaigns
- Understand where consumer growth and migration is going to be there before the competition is
- Optimize sales networks and store locations
- Forecast site location and sales potential
- Truly build a network of store locations tied to target audience by density and distance
- Realize the competitive space to prioritize expansion/retraction efforts or analyze store performance influences
- Maximize store performance, increase profitability, staffing decisions and customer service
Contact us today to use customer insight to improve strategic planning.
| |
|
|
